Across the bay from San Francisco, US the smell of melted chocolate wafts through former Apple manager Eric Eslao’s warehouse in an industrial pocket in Oakland known as the “green zone”. Workers are churning coffee beans through glistening liquid chocolate and stacking matte black packages with gold labels and embossed font that read: Defonce.
“We wanted something that felt high-end,” says Eslao, who left his plum Silicon Valley job three years ago to become a high-end cannabis chocolatier. “Coincidently the French word for f….. up or high is defonce.”
His $US20 (NZ$27) infused chocolate bars are considered so uncontroversial in California that his mother is a regular consumer, and, for nine months, Westfield was deep in negotiations to have a Defonce store in its glitzy new mall on San Francisco’s Market Street. California has pioneered the legalisation of marijuana after citizens voted to allow medicinal use in 1996. At the eleventh hour, the Australian mall giant was acquired by French property company Unibail-Rodamco and they backed off, perhaps spooked by the federal […]